PHYND Launches Free Game Streaming Beta on Amazon Fire TV

The game streaming platform PHYND launched its beta service on Amazon Fire TV devices in the United States on August 11, 2026. The service is available on Amazon Ember smart TVs and various Fire TV Sticks, allowing users to play premium games without the need for consoles, subscriptions, or downloads.

Founder and CEO André Swanston stated that the expansion to Fire TV devices increases the company's ability to reach customers and makes it easier for users to discover games regardless of their hardware. The platform aims to remove traditional hardware barriers for gamers while expanding discovery opportunities for publishers and developers.

The initial curated catalog features titles from studios including Plug In Digital, Fishing Cactus, Tate Media, and Microids, with games such as Who Wants to Be a Millionaire? and Smurfs Kart. In addition to the new Fire TV integration, PHYND is available on LG TVs from 2021 and Samsung TVs from 2022.