OpenAI Launches ChatGPT Business Beta for Commercial Discovery
OpenAI introduced a beta feature allowing companies to manage verified profiles and deploy AI agents to interact with users and showcase products.
OpenAI launched a beta feature called Businesses in ChatGPT on November 11, 2026, designed to transform the AI into a platform for commercial discovery. The rollout introduces the Business Hub, a tool that allows verified organizations globally to claim their profiles, manage corporate information, and provide real-time product feeds including pricing and availability.
Through the Business Hub, companies can access aggregated analytics on business mentions, website clicks, and common discovery topics. To maintain user privacy, OpenAI does not share individual conversation data with businesses, providing only aggregated insights once specific interaction thresholds are met.
In the United States, eligible e-commerce and online service businesses can deploy Business Agents. These conversational AI tools allow users to interact directly with a company to compare products or ask follow-up questions. These agents can be sponsored as destinations for ChatGPT Ads, though OpenAI states that payment does not influence the frequency of business recommendations and sponsored content is clearly labeled.
The tools are free at launch and include integration for Shopify merchants and existing OpenAI Enterprise customers. OpenAI plans to expand access to more markets and categories over time.
