McDonald's Revamps Value Strategy to Reverse US Sales Slowdown

McDonald's Corp. is revamping its value strategy to reverse a slowdown in United States sales, which currently represent the company's slowest growth in over a year. The corporation is working with franchisees to develop a longer-term approach designed to attract value-conscious diners.

While the long-term strategy is being finalized, the company has launched a near-term bridge plan. This interim phase utilizes temporary menu items and digital promotions to maintain customer traffic. Current offers available through the company's mobile app include a $2 breakfast sandwich and free fries with a minimum purchase of $1.