European Regulators Target Ray-Ban Meta Glasses Over Privacy

European regulators and digital rights groups are increasing scrutiny of AI-enabled smart glasses, specifically the Ray-Ban Meta eyewear produced by EssilorLuxottica. The European Data Protection Board has warned that these devices facilitate the secret recording of bystanders and has urged manufacturers to implement sound alerts, visible recording lights, and automatic face-blurring. The board also suggested location-based restrictions in sensitive areas such as hospitals and schools.

Regulatory pressure is mounting as global shipments of AI glasses rose from 2.1 million in 2024 to 8.4 million in 2025, with EssilorLuxottica capturing over 80% of the market. Norway is planning temporary bans in selected locations, while Australia is considering barring the devices in government workplaces. Additionally, data regulators in Italy, Austria, and France are investigating the use of the glasses by pupils in schools.

In response, Meta Platforms Inc. stated that its devices include a bright flashing light on the front to ensure they are noticed during recording. EssilorLuxottica argued for a regulatory balance that protects individual rights without stifling technological innovation. Meanwhile, the advocacy group NOYB has called for a more coordinated approach to banning these devices in public spaces.