Taco Bell Renews PepsiCo Partnership Through 2036

Taco Bell renewed its long-term partnership with PepsiCo, Inc., ensuring the beverage company remains its supplier through 2036. The agreement covers the United States and several international markets, including Canada, the United Kingdom, Ireland, and Thailand. This renewal maintains the availability of exclusive menu items that utilize Pepsi products, such as Mountain Dew Baja Blast.

The deal comes amid a shift within Yum! Brands, the parent company of both Taco Bell and KFC. KFC recently announced it would switch its beverage supplier in the United States to Coca-Cola. While Yum! Brands maintains a multi-decade relationship with PepsiCo, the loss of the KFC U.S. contract is regarded as a symbolic victory for Coca-Cola in the competitive soda category.