Can-Am Partners With Farm Rescue to Support Agricultural Families

Can-Am, a brand of BRP Inc., entered a three-year partnership with the nonprofit organization Farm Rescue on September 1, 2026. Announced during the Farm Progress Show in Boone, Iowa, the agreement designates Can-Am as the official utility vehicle of Farm Rescue.

Under the terms of the deal, Can-Am will provide $50,000 in annual monetary support for the next three years. The company is also supplying two Can-Am Defender fleet vehicles for field operations and a custom 2026 Can-Am Defender MAX Lone Star Cab HD11.

To generate further funding for Farm Rescue's mission of aiding families facing injury, illness, or natural disasters, the custom vehicle will be auctioned by Big Iron. The auction is scheduled for February 11, 2027, at the National Farm Machinery Show in Louisville, Kentucky.