Emirates Signs 22 Partnerships at Arabian Travel Market

Emirates signed 22 partnership agreements during the first two days of the Arabian Travel Market in Dubai to expand its global network and increase visitor flows. The initiatives span tourism promotion, airline distribution, and corporate services across multiple continents.

On the opening day, the airline signed or renewed tourism agreements with seven destinations, including the Seychelles, Mauritius, Madagascar, Sharjah, Finland, and Norway. A deal with Visit Finland precedes the launch of year-round direct services between Dubai and Helsinki on October 1, while a partnership with the Ministry of Tourism and Handicrafts of Madagascar aims to help that country reach one million tourists by 2028. The airline also renewed strategic ties with Huawei for digital services in China and Dubai Duty Free for passenger promotions.

During the second day, the airline signed 11 additional agreements. A key operational development includes a memorandum of understanding with Kuwait Airways to upgrade their interline partnership into a reciprocal codeshare, enabling single-ticket bookings for multi-sector journeys. Tourism ties were further expanded through agreements with the Japan National Tourism Organization, the Ras Al Khaimah Tourism Development Authority, the Sri Lanka Tourism Promotion Bureau, and the Maldives Marketing and Public Relations Corporation.

Other agreements focused on specialized sectors, including a memorandum of understanding with the Overseas Workers Welfare Administration to support Filipino workers and a deal with Sharjah Police for employee travel benefits. In Europe, the airline expanded its cooperation with DERTOUR Group and signed agreements with Bologna Welcome, Parma Welcome, and Cisalpina Tours International to promote Italy's Emilia-Romagna region.