The5ers Partners With TradePoints to Launch Trading Rewards Ecosystem

The global proprietary trading firm The5ers partnered with TradePoints on August 4, 2026, to introduce a rewards ecosystem for retail traders. Through this integration, customers who purchase specific evaluation programs earn TradePoints stored in a shared rewards wallet. These points can be redeemed for a variety of products, including trading software, educational resources, technology, gift cards, and lifestyle rewards.

Unlike traditional standalone loyalty programs, this system allows users to earn and redeem rewards across a network of participating technology providers, proprietary trading firms, and brokers. The partnership utilizes a fully managed loyalty infrastructure to increase long-term customer engagement within the competitive retail trading market.

Gil Ben Hur, founder of The5ers, stated that the partnership allows the firm to extend the trader experience beyond its own platform. TradePoints founder Jordon Mellor noted that the collaboration demonstrates an industry shift toward prioritizing long-term customer value.