Kroger Removes Red Bull Products Nationwide Over Pricing Dispute

Kroger has stopped selling Red Bull GmbH energy drinks at all its supermarkets and fuel centers nationwide, completing the phaseout by August 31. The removal affects all affiliated banners, including Ralphs, Fred Meyer, QFC, Harris Teeter, and King Soopers. The company sold through its remaining inventory in August and removed all branded coolers and in-store displays.

While Kroger did not provide a formal detailed explanation, the company posted notices on its website stating it is temporarily withholding the products to maintain affordable prices for consumers during a period of inflationary pressure. This move follows a commercial pricing dispute between the retailer and the beverage supplier.

During a September 11 earnings call, CEO Greg Foran stated the company would resist suppliers seeking higher prices during a period of inflation. He noted that Kroger would rely more on its own brands if reasonable agreements are not reached. To capture market share and combat inflation, Kroger is expanding its value private brand, Smart Way, from 130 to 1,000 items. Private-label brands generated $39 billion in sales for the company last year.

Kroger continues to stock competing energy drink brands, including Monster, Alani Nu, Bloom, Rockstar, NOS, and Celsius. Red Bull GmbH products remain available at other retailers.