Tarte Cosmetics Hires Student After Viral TikTok Campaign
Tarte Cosmetics offered a full-time role to a Chapman University student who used a Legally Blonde-inspired TikTok video to secure an internship.
A Chapman University student secured a full-time position at Tarte Cosmetics after using a creative social media strategy to bypass traditional application hurdles. In January 2024, the student posted a TikTok video inspired by the film Legally Blonde to distinguish themselves among thousands of applicants for a summer marketing internship in New York City.
The video caught the attention of Tarte founder and CEO Maureen Kelly, who commented on the post and directed the company's human resources team to schedule an interview. This interaction led to a paid internship on the social media team in 2024.
Following a second internship in 2025, the student received a full-time job offer. The student officially began their permanent role in June 2026.
