Imperial Brands Cuts Thousands of Jobs to Save £320 Million

Imperial Brands Plc is cutting thousands of jobs across the United States and Europe as part of a cost-reduction strategy designed to save £320 million annually by 2030. The British tobacco manufacturer is responding to a global decline in smoking and intensifying regulatory pressure.

In the United States, the company is phasing out its blu e-cigarette business after the Food and Drug Administration repeatedly denied marketing authorization. Imperial Brands is shifting its U.S. focus toward oral tobacco alternatives. At its subsidiary, ITG Brands, staff notifications for redundancies will begin August 19, initially targeting human resources, finance, procurement, and supply chain roles, with legal and marketing teams to follow in April.

As part of the reorganization, the company is outsourcing several roles to Capgemini SE. This move builds on a previous restructuring that shifted finance and procurement operations to Poland.