BYD Company Launches Denza Luxury EV Brand in India
BYD Company introduced its luxury sub-brand Denza in India with the launch of the D9 MPV and Z9 GT performance electric vehicles.
Chinese electric vehicle manufacturer BYD Company launched its luxury sub-brand, Denza, in India on November 13, 2026. The company introduced two all-electric models: the D9, a seven-seater luxury multi-purpose vehicle priced at ₹90 lakh, and the Z9 GT, a high-performance five-door grand tourer priced at ₹1.57 crore.
The D9 features a 115.07 kWh battery with a certified NEDC range of 730 km, while the Z9 GT utilizes a three-motor setup and a 122.49 kWh battery to produce 1156 PS, achieving 0-100 km/h in 2.7 seconds. Both vehicles use second-generation Blade battery technology and are arriving as completely built unit imports. Bookings opened with a ₹10 lakh reservation fee, initially limited to a dedicated retail network in Mumbai, Gurugram, Ahmedabad, Bengaluru, Chennai, and Hyderabad.
To support the launch, the company is providing a six-year vehicle warranty, an eight-year battery warranty, and six years of free roadside assistance. Beyond the luxury segment, the company is evaluating the introduction of plug-in hybrid electric vehicles for the Indian market after testing technology with a 1,735-km range. Despite strict investment rules for countries sharing a land border with India, the company expects its passenger vehicle business to reach cumulative sales of 20,000 units by December 2026.
