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BUSINESS · JUL 13, 2026

Coca-Cola Outperforms PepsiCo Amid North American Demand Slump

The Coca-Cola Company has significantly outperformed PepsiCo in stock returns as PepsiCo implements a turnaround plan to combat declining North American demand.

The Coca-Cola Company has achieved a 19.4% year-to-date return, significantly outperforming PepsiCo, Inc., which has seen a 4.2% decline in stock value. This disparity is largely attributed to PepsiCo's struggles in North America, where beverage volume fell by 4% and revenue for convenience foods declined due to inflationary oil prices and waning consumer demand for sugary drinks and salty snacks. In contrast, Coca-Cola has maintained higher margins through a focused beverage strategy and its bottling partner network.

To address these challenges, PepsiCo is executing a turnaround plan developed with activist investor Elliott Investment Management, which acquired a $4 billion stake in the company in September 2025. While PepsiCo has adjusted supply chains to reduce costs, investors remain cautious until margins and earnings growth return to historical levels.

Despite the stock price gap, PepsiCo remains an option for income-oriented investors, offering a 4.2% dividend yield and a P/E ratio of 18, compared to Coca-Cola's 2.5% yield and P/E ratio of 26. PepsiCo also reported higher net income growth in Q1 at 27%, surpassing Coca-Cola's 18%. However, Coca-Cola maintains a longer streak of dividend increases, totaling 64 consecutive years against PepsiCo's 54.


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The Coca-Cola CompanyPepsiCo, Inc.Elliott Investment Management

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