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BUSINESS · OCT 20, 2026

Hasbro Raises 2026 Revenue Forecast After Strong Third Quarter

Hasbro increased its annual revenue growth forecast to 7-9% following third-quarter revenue of $1.60 billion driven by digital gaming and collectibles.

Hasbro raised its annual revenue forecast for fiscal 2026, now expecting growth between 7% and 9% on a constant currency basis, an increase from its previous estimate of 5% to 7%.

The company reported third-quarter revenue of $1.60 billion, surpassing analyst expectations of $1.48 billion. Adjusted operating profit rose 52% to $541 million, a figure that included $55 million in tariff refunds.

Growth was primarily driven by a 31% increase in the Wizards of the Coast and Digital Gaming segment, with strong demand for Magic: The Gathering. Consumer products also saw a 4% rise, supported by collectibles tied to Marvel, Transformers, and K-Pop Demon Hunters as toy demand increased ahead of the Christmas season.


Reported across 6 outlets
Actors
Hasbro Inc.

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