Community Fibre Launches Sale After Wi-Fi Rage Study
Community Fibre is offering double broadband speeds to Londoners following research showing 65% of UK adults experience frustration over unreliable internet connections.
Research commissioned by Community Fibre and conducted by OnePoll reveals that 65% of UK adults have experienced Wi-Fi rage, defined as anger or frustration caused by slow or unreliable internet. The survey of 2,000 adults found that users typically lose patience after 12 seconds when a webpage fails to load, though many begin hitting refresh after only eight seconds. Common triggers for this frustration include buffering television broadcasts, freezing video calls, and failed payments.
The study identified bedrooms as the most frequent signal blackspots in the home. With Black Friday approaching, 82% of respondents stated that reliable internet is important for shopping, while 48% view it as critical for securing deals and avoiding checkout issues. Approximately 29% of those who experience Wi-Fi rage reported connection drops specifically during the payment process.
To coincide with these findings, Community Fibre launched a Black Friday sale for London households. The provider is offering new customers double broadband speeds at no extra monthly cost, specifically providing 1 Gbps broadband for £21 per month. To facilitate the switch, the company is offering up to £300 in bill credit to cover early termination fees from previous providers.
