Kyndryl and WPP Expand Strategic AI Partnership

Kyndryl and WPP plc expanded their strategic partnership to integrate technology transformation services with global marketing collaboration. Under the agreement, Kyndryl will modernize WPP's business platforms using its Agentic AI Framework to reduce technical complexity and support intelligent operations. This initiative aligns with WPP's Elevate28 strategy by consolidating cloud, infrastructure, and enterprise services while retiring legacy applications to achieve cost savings.

In exchange, WPP becomes the preferred global marketing partner for Kyndryl. WPP will provide digital, experiential, and integrated marketing capabilities through its WPP Open agentic marketing platform. Additionally, Kyndryl Consult and WPP Enterprise Solutions will maintain joint go-to-market efforts to drive client growth through business transformation.

Dominic Shine, the Chief Information Officer at WPP, stated that the partnership "redefines the traditional customer-supplier relationship." He noted that Kyndryl will help WPP accelerate enterprise transformation through AI-enabled operations and platform modernization, while WPP will support Kyndryl's growth through an expanded marketing partnership.