Group 1 Automotive Rebrands Dealerships and Collision Centers

Group 1 Automotive, Inc. rebranded three of its facilities in Georgia and Louisiana as part of a corporate strategy to standardize naming across its network of 251 dealerships and 32 collision centers in the United States and United Kingdom. The rebranding effort focuses on aligning regional stores with a consistent national brand identity without altering local operations.

In Columbus, Georgia, the company rebranded Rivertown Subaru to Group 1 Subaru Rivertown on September 15, 2025, and Rivertown Toyota to Group 1 Toyota Rivertown on October 22, 2025. Both dealerships continue to operate from Whittlesey Road, serving the Chattahoochee Valley. Management emphasized that ownership, staffing, and product offerings remain unchanged at both locations.

Additionally, the company rebranded the Rountree Collision Center as Group 1 Collision Shreveport on March 11, 2026. Located on Mercedes-Benz Drive in Shreveport, Louisiana, the facility maintains the same local repair team and ownership. Company officials stated that the name changes connect local centers to a larger international network while preserving personalized community service.