Hybe Hits Record Revenue on BTS World Tour Success
Hybe reported record third-quarter revenue of $1.13 billion driven by BTS world tours and global expansion into the Indian market.
Hybe achieved record-breaking quarterly revenue of KRW1.5257 trillion ($1.13 billion) and an operating profit of KRW188.5 billion ($140.2 million) in the third quarter of 2026. The growth was primarily driven by live concert revenue, which reached a quarterly high of $540.5 million following BTS world tours across Europe and the United States.
Other musical acts contributed to the financial surge, including Katseye, whose EP "Wild" reached No. 1 on the Billboard 200 after selling out 31 shows in North America and Europe, and &Team, which saw significant sales in Japan. Merchandise and licensing also reached a record $248.8 million during the period.
To sustain this global momentum, the company established Hybe Global Label Services in October 2026 to enhance worldwide marketing and promotion. Hybe also announced plans to hold the first Weverse Con Festival outside South Korea in March 2027 in New Delhi, India, paired with a localized artist project specifically for the Indian market.
