Sunrise Extends Amdocs Partnership to Modernize CRM with AI
Sunrise extended its strategic collaboration with Amdocs to modernize its customer relationship management system using an agentic operating system and AI analytics.
The Swiss telecommunications operator Sunrise extended its strategic collaboration with Amdocs on August 5, 2026, to modernize its business support systems. The partnership focuses on evolving the company's Customer Relationship Management (CRM) interface for customer service representatives to improve operational efficiency.
This transformation utilizes Amdocs' aOS, an agentic operating system for telecommunications, which incorporates AI analytics to streamline workflows. The initiative is designed to equip call center and store personnel with tools to resolve customer issues faster, reduce average handling time, and minimize the time staff spend navigating different systems.
Anna Maria Blengino, Chief Information Officer at Sunrise, stated that the collaboration allows the company to modernize its CRM while building on a strong foundation. Anthony Goonetilleke of Amdocs noted that the integration of aOS enables Sunrise to reimagine its CRM by embedding new capabilities directly into core workflows.
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