Pakistan Tourism Corporation Integrates AI to Expand Global Reach

The Pakistan Tourism Development Corporation is integrating artificial intelligence and digital technology to expand the global visibility of Pakistan's cultural heritage and natural scenery. Managing Director Aftab-ur-Rehman Rana announced these initiatives on September 27 to coincide with World Tourism Day.

The digital transformation strategy specifically targets young Pakistanis, with the corporation organizing programs that encourage youth to apply technical skills and AI to promote tourism. This approach aims to create new professional opportunities for the youth through technical innovation.

Rana stated that while the corporation pursues these digital advancements, maintaining responsible and sustainable tourism remains a priority for the organization.