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BUSINESS · NOV 10, 2026

Asda CEO David Potts Mandates More Staffed Checkouts

Asda CEO David Potts is increasing staffed checkout availability and requiring store managers to be more present on shop floors to improve customer experience.

Asda CEO David Potts announced plans to increase the number of staffed checkouts across the supermarket's United Kingdom stores to improve the customer experience. Under the new directive, staffed checkouts must be available from at least 8 a.m., although self-service and Scan and Go options will remain in use.

During a visit to a store in Pudsey, Yorkshire, Potts stated that the company has made it too difficult for customers to find products and pay for their shopping. He urged the company's 1,100 store managers to increase their presence on the shop floor to ensure stores are customer-ready and products are clearly displayed.

These operational changes follow a September partnership with InPost. That initiative saw the installation of parcel lockers in up to 700 Asda locations, including superstores and Express stores, to allow customers to send and collect parcels during food shopping trips.


Reported across 46 outlets
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David PottsAsda Stores LimitedInPost

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