Caitlin Clark Signs Historic Deal With Dick's and Foot Locker
Caitlin Clark became the first individual athlete brand partner for both Dick's Sporting Goods and Foot Locker in a new multiyear agreement.
WNBA star Caitlin Clark has signed a multiyear partnership with Dick's Sporting Goods and Foot Locker, marking the first time either retailer has named an individual athlete as a brand partner. The agreement involves custom promotions for Clark's signature footwear and apparel, as well as her participation in community activations.
This deal follows the October 1 global launch of Clark's first signature shoe with Nike, which sold out within hours and became the largest women's signature shoe launch in the company's history. The partnership leverages Clark's status as the most marketable player in the WNBA and the 15th most marketable athlete worldwide.
Clark already holds long-term endorsements with Nike, Wilson, Gatorade, State Farm, and Panini. Executives from the retail partners noted that the collaboration aims to build on Clark's energy and influence, which they claim reaches far beyond the basketball court to inspire a new generation of fans.
