Aldi UK Launches Winemaster's Choice Wine Collection

Aldi UK launched the Winemaster's Choice Collection on November 9, introducing a curated selection of wines from regions including Burgundy, Bordeaux, Champagne, Alsace, the Loire, and the Rhône. The range features various styles with prices starting at £6.99 for Bordeaux Supérieur and reaching £19.99 for Champagne Rosé and Marsannay Pinot Noir.

Chief Commercial Officer Julie Ashfield stated that the collection brings together a range at the value shoppers expect from the retailer, making it affordable to explore exciting wine regions. The company plans to expand the offering throughout 2027 by introducing new collections of 10 wines to ensure a regularly refreshed selection of styles and regions for customers.