Wolters Kluwer Report Shows Rapid AI Growth in Accounting
Jason Marx warns accounting firms that AI adoption must include operating model redesigns to avoid accelerating existing workflow inefficiencies.
The 2025 Future Ready Accountant Report from Wolters Kluwer reveals a sharp increase in AI adoption among global accounting firms, with weekly usage rising from 9% in 2024 to 41% in 2025. Currently, 72% of firms utilize AI at least weekly, with 40% applying advanced tools for research and 37% for bookkeeping automation.
Jason Marx, CEO of Wolters Kluwer Tax & Accounting, argues that many organizations confuse simple AI adoption with true transformation. He warns that applying technology to broken workflows only accelerates inefficiencies, stating that "Technology doesn’t fix broken workflows. It often accelerates them."
Marx emphasizes that true transformation requires redesigning operating models to change how value is delivered and decisions are made. While AI can inform these processes, he maintains that human professionals must remain accountable. The report notes that firms are primarily concerned with privacy and security risks, a lack of staff experience, and data quality issues.
