ThinkPatternGet the app
Story
BUSINESS · AUG 24, 2026

Amazon and Flipkart Raise Seller Fees Ahead of Festive Season

Amazon and Flipkart have implemented new cancellation penalties and increased closing fees for marketplace sellers to improve fulfillment reliability before the upcoming festive shopping period.

Major e-commerce platforms Amazon and Flipkart have revised their seller fee structures and introduced new penalties to ensure fulfillment reliability ahead of the festive shopping season. Effective August 17, Amazon shifted its cancellation fees for Easy Ship and Self-Ship sellers from category-based charges to a graded percentage of the order value, ranging from 2% for orders above ₹1 lakh to 10% for orders below ₹10,000, plus 18% GST.

Amazon is also increasing closing fees by ₹1 to ₹3 starting September 7, citing rising fuel and logistics costs. Simultaneously, Flipkart introduced a three-tier penalty system on August 23 for sellers active for at least three months. This system charges ₹30 for missed dispatch dates, ₹60 for order cancellations, and ₹90 for combined dispatch failures and cancellations.

The Forum for Internet Resellers, Sellers and Traders (FIRST INDIA) has criticized these changes, arguing they place an unfair financial burden on small and medium enterprises operating on thin margins. The group contends that sellers are being forced to act as financial shock absorbers for the ecosystem, especially when cancellations stem from logistics failures beyond their control.

Amazon maintains that seller-initiated cancellations account for less than 1% of orders on its Indian marketplace. The company stated it has measures in place to protect sellers when cancellations are due to circumstances beyond their control.


Reported across 12 outlets
Actors
Amazon.com Inc.Flipkart

Keep reading in the app

The full story and every source, free in the app.

Download on the App StoreComing soonGoogle Play