Beyond Meat Launches Beyond Immerse Energy Drink

Beyond Meat expanded its beverage portfolio with the launch of Beyond Immerse Energy, a sparkling functional energy drink. The product combines 160mg of caffeine from coffee beans with 20g of plant protein, 5g of fibre, antioxidants, and electrolytes. It is available exclusively through the company's website in the United States in Cherry Berry and Watermelon Strawberry flavors.

CEO Ethan Brown stated that the drink brings caffeine together with plant protein, fibre, antioxidants, and electrolytes, arguing that energy should not require choosing between a boost and good nutrition. The beverage is produced without dairy or GMOs.

Alongside the energy drink, the company introduced three new flavors to its existing Beyond Immerse sparkling protein range. Watermelon Strawberry is available immediately, while Limoncello Ginger and Yuzu Grapefruit are scheduled for release soon. This expansion brings the total Beyond Immerse range to six flavors.