Nvidia Negotiates Investment in Perplexity at $30 Billion Valuation

Nvidia is in discussions to invest in the AI startup Perplexity as part of an equity funding round that would value the company at more than $30 billion. This figure marks a 50 percent increase over the company's $20 billion valuation from a year ago.

Perplexity has seen rapid financial growth, with annualized revenue rising from under $250 million at the start of the year to more than $750 million. This growth is driven largely by the company's cloud-based AI agent, Perplexity Computer.

The startup maintains several high-profile partnerships and backers, including SoftBank Group and Jeff Bezos. It also holds a $750 million agreement with Microsoft to utilize Azure cloud services. CEO Aravind Srinivas has stated that the company intends to go public in 2028.