Booking Holdings Launches AI Startup Vayo with $100 Million Plan

Booking Holdings Inc. launched Vayo, an AI-native startup, in private beta on Wednesday. The parent company plans to invest $100 million in the venture, though the funding remains contingent on product advancement and market conditions.

Vayo serves as a centralized platform allowing travelers to manage entire trips, including reservations made through services outside of the existing Booking Holdings brand portfolio. The startup operates under a greenfield mandate, which allows it to build new businesses independently of established corporate brands.

The launch of Vayo follows the introduction of Lola, another internally funded AI startup released approximately two weeks prior. Together, these ventures represent a broader strategy to explore AI interfaces while maintaining existing operations within Booking.com, Priceline, Agoda, and Kayak.