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TECHNOLOGY · OCT 28, 2026

Apple Unveils First Touch-Screen MacBook Pro

Apple Inc. introduced a redesigned MacBook Pro featuring a touch-screen display, marking a major shift in the company's long-standing hardware philosophy.

Apple Inc. unveiled its first touch-screen laptop, a redesigned MacBook Pro, during an event in Los Angeles on Wednesday. Introduced by CEO John Ternus, the device represents a significant reversal of the company philosophy held by former leaders Steve Jobs and Tim Cook, both of whom previously dismissed touch-screen laptops as ergonomically flawed.

The new MacBook Pro is available in 14-inch and 16-inch models that are thinner and lighter than previous iterations. The hardware features a PROLED XDR Display using tandem OLED technology, a Dynamic Island interface, and M5 Pro and M5 Max chips. Due to rising memory chip costs, the 14-inch model starts at $2,899 and the 16-inch model starts at $3,399.

This launch is the third major product release under Ternus, following the introduction of the HomeView home tablet and the iPhone Duo foldable smartphone. Pre-orders for the new laptops begin October 30, with general availability scheduled for November 6.


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Apple Inc.John Ternus

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