Apple Launches HomeView Siri-Powered Smart Display for $299

Apple Inc. launched HomeView, a $299 smart display that serves as a Siri-powered home hub and kitchen companion. The device features a 7-inch Liquid Retina display and is available in both tabletop and wall-mounted versions. It integrates with the Apple ecosystem, enabling users to mirror iPhone apps, manage smart home devices via HomeKit and Matter, and access a guided cooking mode in Safari.

The device utilizes the A18 chip to power Siri AI, which uses face and voice recognition to distinguish between up to six household members. This allows the system to process personal context from Messages and Calendars for specific users.

Early reviews praised the design and responsiveness of the smart home integration but highlighted privacy concerns, noting that family members could occasionally view each other's private messages. Reviewers also observed that the device relies heavily on a nearby iPhone or iPad for full functionality. Apple positions HomeView as a premium, ad-free alternative to the smart display markets currently dominated by Amazon and Google.