E.l.f. Beauty Net Sales Jump 51 Percent to $520.8 Million

E.l.f. Beauty reported a 51 percent increase in net sales for its second fiscal quarter, reaching $520.8 million and exceeding Wall Street expectations. This result marks the company's 31st consecutive quarter of net sales growth, supported by strong performance in retail and e-commerce channels within the United States and internationally, where business grew by 165 percent.

Following these results, the company raised its full fiscal-year guidance, projecting net sales between $2 billion and $2.03 billion and adjusted earnings per share between $3.82 and $3.86. To drive further unit momentum, the company used tariff refunds to lower the price of approximately 10 percent of its units by $1.

CEO Tarang Amin attributed the growth to strength across the entire portfolio, including the acquired skincare brand Rhode, and noted the company's high visibility on TikTok Shop.