OTM CEO Miles Kailburn Defines Context as AI Competitive Moat

Miles Kailburn, CEO and Co-Founder of OTM, asserts that access to generative AI tools no longer provides a competitive advantage because leading models have become commoditized. He argues that the only durable moat for B2B firms is context, which he defines as the proprietary and structured understanding of market language, buyer behavior, and decision drivers.

Kailburn claims that firms relying on public data produce generic results. In contrast, high performers utilize an intelligence layer built from internal assets, such as sales call recordings and CRM notes.

Research conducted by Abduction in 2026 indicates that the primary factor separating high-performing B2B professional services firms is the integrity of their growth infrastructure. This infrastructure allows firms to capture and analyze proprietary context to sharpen their decision-making processes.