Samsung Galaxy Z8 Series Hits Record 1.44 Million Preorders

Samsung Electronics recorded 1.44 million preorders for its new Galaxy Z8 foldable smartphone series in South Korea between July 28 and August 3, 2026. This volume sets a new record for the company's smartphone lineup, surpassing the previous high of 1.38 million set by the Galaxy Note 10 in 2019. The lineup includes the Galaxy Z Fold 8, Z Fold 8 Ultra, and Z Flip 8.

The Galaxy Z Fold 8 accounted for approximately 70 percent of total preorders, with its new 4:3 aspect ratio and more compact form factor attracting new customers and those switching from conventional bar-type smartphones. While the Z Fold 8 Ultra features high-end specifications, including a 200MP main camera and a 5,000mAh battery, reviewers indicate the standard Z Fold 8 is more user-friendly. Samsung also observed a significant increase in female buyers aged 10 to 40.

This surge in demand arrives as Samsung's Mobile Experience business reported its first-ever quarterly operating loss of approximately 700 billion won in the second quarter, attributed to rising memory prices. Despite higher retail costs driven by a global DRAM and NAND shortage and a lack of aggressive trade-in deals, Samsung is increasing production to meet demand. The company expects strong sales to continue until Apple unveils its first foldable iPhone in early September. The Z8 series will begin a global rollout across more than 100 countries on August 7.