Nissan Launches Re:Nissan Program to Cut Global Model Lineup

The Nissan Motor company is implementing a recovery program called Re:Nissan to reverse a 42 percent decline in global sales recorded between 2017 and 2025. The strategy shifts the company's focus away from aggressive volume growth and heavy discounting toward more profitable sales. To reduce development time by 40 percent, the company will shrink its worldwide lineup from 56 models to 45, centering production around three shared vehicle families.

In the United States, the company is prioritizing electrified powertrains for the Rogue and investing in high-margin trucks and rugged SUVs. Starting in late 2028, Nissan will launch a new U.S.-built body-on-frame architecture. This platform will support five models, including the revived Xterra, the next Frontier pickup, and three other SUVs from the Nissan and Infiniti brands, utilizing V-6 and V-6 hybrid powertrains.

CEO Ivan Espinosa stated that the company is moving away from a previous approach where the priority was volume, noting that such a strategy is not a good way of operating a car company.