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BUSINESS · SEP 30, 2026

Apple Shares Rise on iPhone Duo Sales Projections

Apple Inc. shares increased after Counterpoint Research projected 6 million unit sales for the new iPhone Duo this year.

Apple Inc. shares rose modestly on Wednesday following a sales estimate from Counterpoint Research, which projected that the new iPhone Duo could sell 6 million units this year.

While panel procurement for the iPhone 18 Pro, Pro Max, and Duo is modestly higher than the previous iPhone 17 line, UBS reports that wait times for the Pro models remain flat compared to last year. Minor variations in these wait times were observed specifically in the United States and China.


Reported across 1 outlet
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Apple Inc.UBS

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