Poppi Founders Launch Jetty Hydration Brand to Rival Gatorade
Allison and Stephen Ellsworth launched Jetty, a self-funded hydration brand targeting everyday users with electrolyte drinks and powders available at Whole Foods, Target, and Amazon.
Co-founders of the prebiotic soda brand Poppi, Allison and Stephen Ellsworth, launched a new self-funded hydration company called Jetty on November 9, 2026. The brand offers a line of ready-to-drink beverages and electrolyte powders in five flavors, including orange mango and black raspberry, distributed through Whole Foods, Target, Amazon, and Sprouts.
Jetty positions itself as an alternative to legacy sports drinks like PepsiCo's Gatorade, focusing on everyday hydration for the general public rather than high-performance athletes. The products contain B vitamins, magnesium, prebiotics, and fiber, while avoiding artificial sweeteners, dyes, and high sodium levels. Each bottle contains 100 milligrams of sodium, 6 grams of sugar, and 45 calories.
Allison Ellsworth developed the brand based on her personal struggle with chronic dehydration and the side effects of GLP-1 medications, which can reduce thirst and cause nausea. To build a loyal community, the company introduced the J-Card, a limited-access membership providing early access to product drops.
The venture follows the 2025 sale of Poppi to PepsiCo for approximately $2 billion. To avoid the legal challenges Poppi previously faced regarding advertising claims, the Ellsworths employed three claims lawyers to vet Jetty's packaging.
