Asda Cuts Fuel Prices by 4p Per Litre Nationwide
Asda reduced unleaded and diesel fuel prices by an average of 4p per litre to ease household financial pressure during the Christmas season.
Asda Stores Limited reduced the price of unleaded and diesel fuel by an average of 4p per litre across its main supermarket forecourts nationwide starting at 5 p.m. on Thursday. The price cut caps unleaded fuel at 159.7p per litre and diesel at 189.7p per litre, providing a saving of approximately £2.20 for a typical 55-litre tank.
The reduction follows a decline in global oil prices, which have stayed below $100 per barrel for more than a week after the U.S. midterm elections. The company implemented the change to alleviate financial pressure on families during the Christmas period, coinciding with the supermarket being named the cheapest for branded groceries by Which?.
CEO David Potts stated that the move is part of a renewed focus on improving the customer shopping experience, specifically noting that getting the fundamentals right at the pumps is essential for customer satisfaction.
