Apple Launches First Touchscreen MacBook Pro and M6 Macs
Apple unveiled its first touchscreen MacBook Pro with OLED displays alongside M6-powered iMac and MacBook Pro models during its Pro and Tell event in Los Angeles.
During its Pro and Tell event on October 28 in Los Angeles, Apple Inc. unveiled the first touchscreen MacBook Pro, marking a reversal of a long-standing company policy against touch-enabled laptops. The new 14-inch and 16-inch models feature a PROLED XDR tandem OLED display with 2,000 nits peak brightness, a Dynamic Island interface, and a thinner, lighter chassis. The devices also bring back the glowing Apple logo on the lid. These premium models utilize M5 Pro and M5 Max chips, with starting prices of $2,899 and $3,399, respectively.
CEO John Ternus introduced the laptops, noting that the move addresses evolving consumer expectations from professional creators. To support the hardware, macOS 27 Golden Gate introduces touch-optimized interface updates, including expanding menus and a redesigned Dock. The company also launched a separate 14-inch MacBook Pro and a 24-inch iMac powered by the new M6 chip, which offers up to 30% faster graphics and 25% faster AI performance than the M5 generation. These M6 models start at $1,999 for the laptop and $1,499 for the desktop.
Other recent releases include an OLED iPad mini with a landscape-oriented camera and the iPhone Duo foldable smartphone. While the M6 Macs maintained previous pricing, the touchscreen MacBook Pro carries a premium due to OLED production costs and global memory chip shortages. Pre-orders for the new hardware began October 28, with general availability scheduled for November 6 across 35 countries.
