Small Businesses Use AI Agents to Compete With Corporations

Small businesses are increasingly deploying artificial intelligence to automate high-volume, low-value operational tasks, allowing lean teams to compete with the resources of larger corporations. This trend is highlighted by a report from the United States Hispanic Chamber of Commerce, which found that generative AI usage among small businesses rose to 58% in 2025.

Oren Kandel, founder of Munch Studio, developed an AI platform that functions as a social media manager to help founders increase posting frequency and engagement without sacrificing brand authenticity. Kandel advocates for a content strategy where 90% of posts offer educational or entertaining value rather than direct promotion, arguing that AI can level the playing field for owners who cannot afford full-time marketing teams.

Other industry leaders are pushing for the adoption of AI agents—software capable of executing complex, multi-step goals such as CRM management and outbound business development with minimal human oversight. Will Fan of NewCampus emphasizes that these agents optimize operating models for small and medium-sized businesses. However, experts caution against the use of generic AI content and warn that over-automating relationship-based roles may undermine trust and strategic alignment.