Meta Muse Surpasses Sora and ChatGPT in US Downloads

Meta Platforms Inc. has recorded more than 10.4 million downloads of its Meta Muse application, with user adoption continuing to trend upward. In the United States, the app's early growth surpassed that of competitors Sora and ChatGPT.

This rapid adoption is attributed to the integration of the tool within Meta's existing social media ecosystem, which includes Facebook, Instagram, and WhatsApp.

The company currently employs a monetization model featuring basic and subscription tiers combined with transaction fees. While these are the current primary revenue drivers, long-term strategies remain uncertain. Meta may shift toward an advertising-based model if user engagement continues to increase.