Amplitude Launches AI Visibility Tool for Brand Search Tracking
Amplitude launched AI Visibility to help marketers track and improve their brand presence within AI-driven search results from platforms like ChatGPT and Claude.
Amplitude, Inc. launched AI Visibility, an analytics capability that allows marketers to monitor and optimize their brand presence within AI-driven search results. The tool targets platforms such as ChatGPT and Claude, providing companies with visibility scores, competitive rankings, prompt analysis, and tracking for traffic and ROI.
This development addresses a trend where consumers are shifting from traditional search engines toward AI assistants. The new feature is integrated into the company's existing digital analytics platform, enabling businesses to connect AI discovery directly to metrics such as revenue and retention. The tool is provided at no additional cost to existing customers, with a limited free version available for non-customers.
Chief Marketing Officer Tifenn Dano Kwan described AI search as the new front page of the internet. The launch follows findings from Gartner, which identified a significant visibility gap in traditional observability platforms as generative AI applications move into mission-critical production systems.
