H&M Net Sales Rise to 57.2 Billion Krona

H&M reported a return to growth with net sales reaching 57.2 billion Swedish krona (£4.4 billion) between June and September. This represents a 1% increase compared to the previous year and follows a 3% decline in sales during the first half of the financial year.

Chief Executive Daniel Erver attributed the recovery to a strategy of increasing in-season purchasing to react more quickly to fashion trends and customer demand for value. He stated that the company is leveraging supply chain initiatives and AI support to increase business precision and relevance.

These efforts aim to provide better value for consumers facing high living costs. Erver noted that the company is strengthening its customer offering through a combination of inspiring products, brands, and shopping experiences.