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BUSINESS · OCT 5, 2026

Amazon Slashes Apple Watch and AirPods Prices for Prime Day

Amazon reduced prices on Apple Watch and AirPods models to record lows ahead of its Prime Big Deal Days event on October 6 and 7.

Amazon reduced prices on a wide range of Apple hardware to record lows in anticipation of its Prime Big Deal Days event on October 6 and 7. The discounts include the Apple Watch SE 3, which dropped by $50 to an all-time low of $199 for the 40mm GPS model. This entry-level wearable features the S10 chip and sleep apnea notifications, and it remains the current budget option after Apple confirmed no SE 4 would be released during its September hardware event.

Further discounts extend to higher-end wearables, with the Apple Watch Series 12 reduced by $50, bringing the 42mm model to $349 and the 46mm to $399. The Apple Watch Ultra 4 saw a $100 reduction, priced at $699. Both the Series 12 and Ultra 4 utilize the S11 chip and updated heart rate sensors.

Beyond wearables, Amazon discounted Apple AirPods Pro 3 by 28% to $179 and AirPods Max 2 by 22% to $429. While these represent 30-day lows, they remain higher than prices seen during the summer Prime Day event. These sales are open to all customers and coincide with competing retail events, including Walmart's Deals for Days and Target's Circle Deal Days.


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