American Bitcoin Stock Plummets 95% Despite Eric Trump Strategy

American Bitcoin Corp. has seen its stock price plummet more than 95% from its September 2025 peak, hitting an all-time low on July 8, 2026. The decline resulted in a market value loss of over 600 million dollars for Eric Trump, the company's chief strategy officer and co-founder, who owns approximately 6% of the shares. To avoid delisting from Nasdaq, the company implemented a 1-for-15 reverse stock split this week.

While competitors such as Riot Platforms Inc., MARA Holdings Inc., and TeraWulf Inc. pivoted their infrastructure toward artificial intelligence data centers to drive share value, American Bitcoin remained dedicated to mining and accumulating Bitcoin. This strategy contributed to a 118.2 million dollar operating loss in the first quarter. Despite these losses, the company purchased another 500 Bitcoin on Monday and maintains it will not sell holdings unless circumstances become "beyond catastrophic."

CEO Mike Ho defended the company's approach, arguing that the industry shift toward AI benefits dedicated miners by reducing Bitcoin network difficulty and increasing available rewards. Speaking at the Bitcoin Conference 2026, Trump urged investors to hold their positions, characterizing the current era as the greatest period in the history of cryptocurrency.