Unilever Sells Colman's Brand to Enable McCormick Merger

Unilever Plc is seeking buyers for its Colman's mustard brand to address potential competition concerns stemming from the planned merger of its food business with McCormick & Co. The divestment is necessary because McCormick already owns the French's mustard brand, which would create a market overlap if Colman's were included in the deal.

The broader merger includes major brands such as Hellmann's and Knorr. The transaction is part of a larger strategic shift by Unilever to transform into a pure home and personal care business focused on beauty and wellbeing. The company has not disclosed a valuation for the Colman's brand.

The merger is expected to complete in 2027. The move is being led by Chief Executive Nanding Fernandez as the conglomerate streamlines its portfolio.