Nvidia Denies RTX 5090 Discontinuation Amid Supply Crisis and Theft
Nvidia confirmed the RTX 5090 remains in production despite extreme shortages, skyrocketing retail prices, and the theft of a major shipment in Brazil.
Nvidia Corporation has denied rumors that it discontinued the GeForce RTX 5090 flagship graphics card to prioritize AI hardware production. Senior Vice President Jeff Fisher confirmed the GPU remains an extremely important core product and is still in production, though he acknowledged severe supply chain constraints driven by an AI-related memory shortage.
The denials follow the GPU's disappearance from Nvidia's official store and third-party retailers. While the suggested retail price is $1,999, constrained supply has pushed market prices between $6,000 and $11,000. The hardware has also faced technical issues over the last year, including defective units, DLSS 5 limitations, and melting power connectors.
Adding to the supply crisis, the Brazilian distributor Oderço reported the theft of two pallets of Zotac-made RTX 5090 GPUs from the Guarulhos International Airport terminal in São Paulo. The missing shipment is valued between $470,000 and $500,000. Oderço President Oderço Matos stated the company has never misplaced a shipment in its 38-year history and is demanding answers from airport and logistics operators.
