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BUSINESS · AUG 18, 2026

Peacock Raises Subscription Prices After Reaching Profitability

Peacock increased monthly and annual subscription fees across all tiers after announcing the streaming service has become profitable for the first time.

Peacock increased subscription prices for all streaming tiers effective immediately after announcing the service has reached profitability for the first time. The service currently serves 48 million subscribers.

Monthly costs for the Peacock Select tier rose from $7.99 to $8.99, while Peacock Premium With Ads increased from $10.99 to $12.99. The Peacock Premium Plus tier rose from $16.99 to $19.99. Corresponding annual plans are now available at $89.99, $129.99, and $199.99.

This pricing shift aligns with broader industry trends, including a price increase implemented by Netflix in March 2026.


Reported across 47 outlets
Actors
PeacockNBCUniversalNetflix

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