Rivian Targets 2027 as Inflection Year for Profitability
Rivian CEO RJ Scaringe is prioritizing the R2 SUV and autonomous driving technology to reach profitability by 2027.
CEO RJ Scaringe has identified 2027 as an inflection year for Rivian Automotive as the company pivots toward the mainstream R2 SUV and autonomous driving technology. The R2, priced around $45,000, has become the company's best-selling model by volume and serves as the primary vehicle for reaching net profitability.
To support this growth, Rivian is constructing a multibillion-dollar factory in Georgia capable of producing 300,000 units annually by late 2028. The company currently maintains approximately $13 billion in future liquidity, which includes a $4.5 billion loan from the U.S. Department of Energy. Despite these resources, analysts have expressed concern regarding cash burn associated with factory expansion and autonomy spending.
Rivian is simultaneously investing in autonomous capabilities, with plans to release point-to-point driving soon and a goal to launch autonomous vehicles with Uber by 2028. These strategic shifts come as the company marks five years since its IPO, during which its stock price has declined by over 80%. However, the company recently reported record third-quarter 2026 deliveries of 19,248 vehicles.
