Nvidia and AMD Raise GPU Prices Amid AI Memory Shortage
Nvidia Corporation and Advanced Micro Devices, Inc. have increased graphics card prices across consumer and professional lines due to global memory shortages driven by AI industry demand.
Retail and manufacturer prices for graphics processing units have surged in August 2026, driven by a global component crisis and memory shortages. The AI industry has reportedly exhausted memory manufacturing capacity through 2027, triggering intense secondary demand and price hikes across the hardware sector.
Nvidia Corporation has seen significant price jumps at U.S. retailers for its RTX 50-series. The RTX 5070 median price rose to $899.99, a 36% increase from June 2026, while the RTX 5060 Ti 16GB increased by 39% to $804.99. The flagship RTX 5090 reached a median price of $4,700, roughly 150% above its original cost. In the professional sector, Nvidia Corporation raised the MSRP of the RTX PRO 6000 Blackwell to $16,000, nearly double the pre-order price from March 2025.
Advanced Micro Devices, Inc. has also implemented price increases for its Radeon RX 9000 series in the third quarter of 2026, with official hikes ranging from 5% to 20%. The Radeon RX 9070 XT rose from approximately $830 to a suggested price of $1,037. While these increases first appeared in China, they are expected to reach U.S. and EU markets within two weeks. Analysts note that this trend differs from previous cryptocurrency booms, as it coincides with broader price increases across the gaming hardware industry, including consoles.
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