Michael Wegmüller Argues AI Value Shifts to Orchestration

Michael Wegmüller, cofounder of Artifact SA and an AI business expert, argues that the competitive advantage in artificial intelligence is shifting from model selection to orchestration. He maintains that because most companies have access to similar underlying models, the real value now lies in how a system coordinates agents, tools, data, and decisions to achieve specific outcomes.

Wegmüller distinguishes between chatbots, workflows, and agents, noting that agents are unique in their ability to perceive context and make decisions at runtime instead of following a predetermined path. He suggests that while workflows are appropriate for stable processes, agents are necessary for tasks requiring judgment and adaptation.

He warns that many companies fail by optimizing for boardroom demos rather than delivering clear value. According to Wegmüller, utilizing agents allows businesses to redesign their processes entirely rather than simply accelerating existing ones.